This is the second of a series of two posts on the new marketing mix framework proposed by Idris Mootee in his book “High Intensity Marketing”. In the first part, we looked at some of the big changes that have occurred while transitioning from the Industrial-Age into the Information-Age. We’ve seen how those changes are impacting marketing […]
Lire la suiteIn an previous post about the validity of traditional marketing mix in the digital economy I proposed a succinct overview of different models. One of these framework, the “New 4P’s” by Mootee, is particularly helpful in today’s economical environment. The author suggested this new way of looking at the marketing mix in his book “High Intensity Marketing”. I’ll give you the […]
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The validity of the marketing mix in today’s economy is a widely discussed topic, whether by academics, in companies or in the Internet in general. Doing some research, I came across plenty of articles covering that topic. One thing is for sure there isn’t one common answer and opinions differ, sometimes widely, on how marketing professionals should market their products today. The categorisation of […]
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The digital world is in a constant evolution. New devices, like the iPad or the latest smartphones, as well as upcoming technologies like LTE (4G), are changing the way we use the Internet. Not to mention the generational shift taking place and giving the Millennials, a generation who grew up with the Internet, an increasing […]
Lire la suiteHi This is the official opening post of this blog. During this coming year, as a student in Digital Marketing at IE Business School, I will blog about the evolution of marketing in the digital age. This will include posts about new marketing tool as well as discussing current issues companies are facing in this […]
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